A little chat with a client made me think of how much people do not realise images subconsciously influence them.
Finely finished and styled throughout, all the small details covered. Aspirational elements of lifestyle dressing. A great starting point!
It is when you can hack the subconscious you can elevate your message, bury it that little deeper in a subtle way that will retain your brand position and strength.
So why the pumpkin! It was not the pumpkin that is the point, the point is the worktop. If you just shoot a worktop with no context of environment then people can create their own. As you want people to aspire to their dream environment and few people are work top connoisseurs, well in my own opinion that is. You show them what can be achieved. Left to their own devices they may just place it in a normal environment - everyone has their skills in life, a lot of people find foresight in design of spaces tricky.
Getting the correct images and copy will help you convey this over. Get that feeling in their quality, comfort and style. it will make your brand stronger and more professional in a subtle way.
